MAJOR PAY-TV PROVIDERS LOST ABOUT 300,000 SUBSCRIBERS IN 2Q 2014
Top Pay-TV Providers Had a Small Gain in Subscribers over the Past Year
Durham, NH -- August 14, 2014 -- Leichtman Research Group, Inc. (LRG) found that the thirteen largest pay-TV providers in the US -- representing about 95% of the market -- lost about 300,000 net video subscribers in 2Q 2014, compared to a loss of about 350,000 video subscribers in 2Q 2013.
The top pay-TV providers account for nearly 95.5 million subscribers -- with the top nine cable companies having 49.9 million video subscribers, satellite TV companies having 34.3 million subscribers, and the top telephone companies having about 11.3 million subscribers.
Other key findings for the quarter include:
- The top nine cable companies lost about 510,000 video subscribers in 2Q 2014 -- the fewest losses in any second quarter since 2Q 2009
- Cable ONE lost 6.5% of all cable subscribers in 2Q 2014 -- the highest percentage of losses in one quarter by any top provider in the past decade
- Satellite TV providers lost 78,000 subscribers in 2Q 2014 -- compared to a loss of 162,000 in 2Q 2013
- The top telephone providers added 290,000 video subscribers in 2Q 2014 -- compared to 373,000 net additions in 2Q 2013
"The top pay-TV providers lost about 300,000 subscribers in the traditionally weak second quarter, but cumulative net losses in 2Q 2014 were slightly fewer than in any second quarter since 2Q 2010," said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. "Over the past year, the top pay-TV providers actually had a small net gain of about 20,000 subscribers, compared to a cumulative net loss of about 70,000 subscribers over the prior year."
Sources: The Companies and Leichtman Research Group, Inc.
End of 2Q 2014
|Net Adds in
|Other Major Private Cable Companies*
|Total Top Cable
|Satellite TV Companies (DBS)
|Total Top Phone
|Total Top Pay-TV Providers
* Includes LRG estimates for Cox and Bright House Networks
Net additions reflect pro forma results from system sales and acquisitions
Company subscriber counts may not solely represent residential households
Top pay-TV providers represent approximately 95% of all subscribers
Top cable companies do not include overbuilder WOW with 699,000 subscribers
Note that LRG consumer research finds that about 1% of households subscribe to both cable and DBS
About Leichtman Research Group, Inc.
Leichtman Research Group, Inc. (LRG) specializes in research and analysis on broadband, media and entertainment industries. LRG combines on-going surveys and analysis with years of hands-on industry experience to provide companies with a richer understanding of the potential impact and adoption of new products and services. For more information about LRG, please call (603) 397-5400 or visit www.LeichtmanResearch.com.
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