DVRs NOW IN OVER ONE-QUARTER OF US HOUSEHOLDS
DVR Owners are Very Happy, but Impact on Total TV Viewing Remains Modest
Durham, NH - September 15, 2008 - New consumer research from Leichtman Research Group, Inc. (LRG) found that 27% of TV households in the United States have at least one Digital Video Recorder (DVR), and 30% of those households have more than one DVR.
DVR owners are very happy with the service -- 87% would recommend their DVR service to a friend, and 81% rate their DVR 8-10 on a 10 point scale (with 45% rating the service as 10). Yet recorded viewing is not necessarily the priority in DVR households -- 68% of DVR owners say that they usually watch recorded DVR programs when there is nothing on regularly scheduled TV that they want to watch.
These findings are based on a survey of 1,300 households throughout the United States, and are part of LRG's study, On-Demand TV 2008: A Nationwide Study on VOD and DVRs. This is LRG's seventh annual study on this topic.
LRG's research also found that:
- 35% of DVR owners feel that they spend more time watching programs recorded on their DVR than regularly scheduled programs
- 45% of DVR owners record five or fewer programs per week
- 68% of digital cable subscribers say that they have used Video on-Demand -- with 85% of this group having used VOD in the past month
- 42% of VOD users are more likely to keep digital cable because of on-Demand
"The number of US households with DVRs has essentially doubled in the past two years, and, with a continued push from cable, DBS, and Telco TV providers, will likely double again over the next four years." said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. "DVRs, along with on-Demand, continue to change the way that many people watch TV. LRG forecasts that DVR and on-Demand's share of total TV viewing time in the US will increase from about 6% today to 16% at the end of 2012."
About Leichtman Research Group, Inc.
Leichtman Research Group, Inc. (LRG) specializes in research and analysis on broadband, media and entertainment industries. LRG combines on-going surveys and analysis with years of hands-on industry experience to provide companies with a richer understanding of the potential impact and adoption of new products and services. For more information about LRG, please call (603) 397-5400 or visit www.LeichtmanResearch.com.
On-Demand TV 2008: A Nationwide Study on VOD and DVRs is based on a telephone survey of 1,300 adults age 18+ from throughout the continental US in households with a TV set. The survey was conducted in July 2008. The random sample of respondents was distributed to best reflect the demographic and geographic make-up of the US. The overall sample has a statistical margin of error of +/- 2.7%.
Click here to download a printable version (in PDF® format).
(Requires Adobe® PDF® Reader).