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1.3 Million Add Broadband in the Third Quarter of 2008
66.7 Million Get Broadband from Top Cable and Telephone Companies
Durham, NH – November 17, 2008 – Leichtman Research Group, Inc. (LRG) found that the twenty largest cable and telephone providers in the US – representing about 94% of the market – acquired approximately 1.3 million net additional high-speed Internet subscribers in the third quarter of 2008. These top broadband providers now account for nearly 66.7 million subscribers – with cable companies having 36.5 million broadband subscribers, and telephone companies having about 30.2 million subscribers.
Other broadband findings for the quarter include:
- The top cable companies added over 870,000 subscribers, representing 67% of the net broadband additions for the quarter versus the top telephone companies
- Overall, broadband additions in 3Q 2008 amounted to 61% of those in 3Q 2007 – with cable having 82% as many additions as a year ago, and Telcos 40%
- The top cable broadband providers have a 55% share of the overall market, with a 6.3 million subscriber advantage over the top telephone companies
“Over the past two quarters the top cable providers accounted for 71% of the net broadband additions, adding over 900,000 more broadband subscribers than the top telcos,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Cable’s recent success compared to the telcos should not necessarily be interpreted as consumers suddenly choosing cable’s speed advantage over that of the telcos' DSL service. It is more a function of the telcos' shift in focus towards higher value subscribers while cable has been consistent in marketing broadband as part of its nearly ubiquitously available Triple Play bundles.”
| Broadband Internet Provider |
Subscribers at End of 3Q 2008 |
Net Adds in 3Q 2008 |
| Cable Companies |
| Comcast |
14,738,000 |
381,000 |
| Time Warner^ |
8,634,000 |
222,000 |
| Cox* |
3,945,000 |
60,000 |
| Charter |
2,858,200 |
70,900 |
| Cablevision |
2,427,000 |
32,000 |
| Mediacom |
726,000 |
24,000 |
| Insight |
445,100 |
20,500 |
| Cable ONE |
368,614 |
7,345 |
| RCN |
301,000 |
6,000 |
| Other Major Private Cable Companies** |
2,050,000 |
50,000 |
| Total Top Cable |
36,492,914 |
873,745 |
|
| Telephone Companies |
| AT&T |
14,841,000 |
148,000 |
| Verizon |
8,459,000 |
129,000 |
| Qwest |
2,793,000 |
61,000 |
| Embarq |
1,388,000 |
24,000 |
| Windstream |
962,700 |
28,400 |
| CenturyTel |
628,000 |
21,000 |
| Frontier |
571,946 |
12,646 |
| FairPoint |
294,134 |
(278) |
| Cincinnati Bell |
231,100 |
2,100 |
| Total Top Telephone Companies |
30,168,880 |
425,868 |
|
| Total Broadband |
66,661,794 |
1,299,613 |
Sources: The Companies and Leichtman Research Group, Inc.
* LRG estimate
** Includes LRG estimates for BrightHouse Networks, and Suddenlink
Company subscriber counts may not represent solely residential households
^ Time Warner totals now include commercial subscribers in order to be consistent with other providers
3.4% of Time Warner total are non-residential, compared to 14.2% for AT&T, and about 9% for Verizon
Totals reflect pro forma results from system sales and acquisitions
Top cable and telephone companies represent approximately 94% of all subscribers
About Leichtman Research Group, Inc.
Leichtman Research Group, Inc. (LRG) specializes in research and analysis on broadband, media and entertainment industries. LRG combines on-going surveys and analysis with years of hands-on industry experience to provide companies with a richer understanding of the potential impact and adoption of new products and services. For more information about LRG, please call (603) 397-5400 or visit www.LeichtmanResearch.com.
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