Leichtman Research Group | Broadband Internet Access & Services in the Home 2010

This eigth annual LRG study follows up on prior consumer research to investigate the current online universe with an emphasis on broadband access and services in the home. The objectives of this study are:

To measure and track the adoption of computers and Internet services throughout the US, and examine demographic differences
To understand the differences between broadband users and those who have narrowband/dial-up service at home
To understand the differences between cable and Telco broadband subscribers
To assess how broadband subscribers use the Internet
To understand what content and services have the greatest appeal
To measure how consumers rate their current Internet Service Provider
To better understand the "next wave" of broadband adopters, who they are, and what will motivate them to get broadband
To understand the relationships between online users and TV viewing
To better understand the role that the economy and “bundled” services play

Click here for a printable overview of this study.
(PDF® format - requires Adobe® PDF® Reader™).

Click here to see the Table of Contents from this study.
(PDF® format - requires Adobe® PDF® Reader™).