Broadband
This annual LRG study follows up on prior consumer research to investigate the current online universe with an emphasis on consumers' use of online services, and the factors that will continue to fuel the growth of broadband access and services in the home.
  • Understand the differences between those who currently have broadband at home against those who do not
  • Assess how broadband subscribers use the Internet differently from narrowband subscribers
  • Understand what content & services have the greatest appeal for narrowband and broadband subscribers
  • Better understand the "next wave" of broadband consumers, who they are, and what will motivate them to get broadband
  • Measure how consumers rate their current Internet Service Provider

Click here for a printable overview of this study.
(PDF® format - requires Adobe® PDF® Reader™).

Click here to see the Table of Contents from this study.
(PDF® format - requires Adobe® PDF® Reader™).

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