Pay-TV in the U.S. 2017
Based on reporting from the major pay-TV providers, the number of pay-TV subscribers in the US peaked in 1Q 2012, and has slowly declined since that time. This fifteenth annual LRG consumer study on the pay-TV industry tracks findings from previous years, and investigates new areas, to better understand how the market has changed over time, and how the industry may progress in the future.

The objectives of this study are:

  • To assess the current pay-TV marketplace and how it has changed
  • To profile consumers who are most likely to subscribe, or not subscribe, to pay-TV
  • To assess the factors that are most important in the decision to subscribe to pay-TV
  • To understand why consumers do not subscribe to pay-TV
  • To measure consumers' perceptions of their pay-TV provider
  • To gauge how spending on pay-TV service has changed over time
  • To measure TV viewing preferences and trends

Click here to see the Table of Contents from this study.
(PDF® format - requires Adobe® PDF® Reader™).

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