Leichtman Research Group | Cable, DBS, & Telcos: Competing for Customers

This annual LRG study follows up on prior consumer research to investigate the current multi-channel video universe with an emphasis on consumers and their likelihood to switch providers, as well as downgrade or upgrade existing services in the coming year.

Assess the current landscape of multi-channel video in the US and perceptions of the providers
Help companies better understand the factors that contribute to consumers' decisions to switch video providers
Understand the consumers who are most "at risk" and why
Understand why consumers have chosen to get, or downgrade from services like digital cable and premium movie services, and identify those who are most likely to change their current levels of video service
Understand the importance of various programming services
Understand the interest in getting tiered programming packages

Click here for a printable overview of this study.
(PDF® format - requires Adobe® PDF® Reader™).

Click here to see the Table of Contents from this study.
(PDF® format - requires Adobe® PDF® Reader™).