This fourth annual nationwide LRG study investigates non TV-based video services (including online, iPods, portable media players, mobile phones, and devices connected to the Internet) in order to get an accurate picture of where these markets currently stand, and the near-term potential for these new video services. This study examines:
- Consumer interest in and awareness of non TV-based video services
- Consumer interest and use of various forms of non TV-based video services
- The types of consumers who currently use non TV-based video services and those who are most likely to use these services
- Potential near-term impact on other forms of media & entertainment
- Better understand what differences may exist between those in households with a traditional "landline" phone, and those with a cell phone-only
Click here for a printable overview of this study.
(PDF® format - requires Adobe® PDF® Reader).
Click here for a printable Table of Contents from this study.
(PDF® format - requires Adobe® PDF® Reader).
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