Leichtman Research Group

This fifth annual nationwide survey on this subject from LRG tracks findings from previous years and investigates new areas to better understand where high-definition television (HDTV) is today, and how the market for HD sets and programming may progress in the future. Coverage areas include:

Examining the key factors impacting the adoption of HDTV in the US, including purchase and ownership, consumer awareness, knowledge, interest, and willingness to pay for HDTVs and HD programming
Understanding the progress that HDTV has made related to consumer perceptions in the past year
Understanding the characteristics of consumers who currently have HDTV sets, as well as those who are most interested and willing to pay for HDTV
Help companies to better understand the related implications for the multi-channel video and television industries

Click here for a printable overview of this study.
(PDF® format - requires Adobe® PDF® Reader™).

Click here for a printable Table of Contents from this study.
(PDF® format - requires Adobe® PDF® Reader™).