Leichtman Research Group

This ninth annual nationwide LRG study on HDTV tracks findings from previous years to better understand how HD sets and programming have evolved over time; where HDTV stands today; and how the markets for HDTV and 3D TV may progress in the future. Coverage areas include:

Examining the key factors impacting the adoption of HDTV in the US, including purchase and ownership, consumer knowledge, interest, and willingness to pay for HDTVs and HD programming
Understanding how consumers are using their HDTV sets, and what they are watching
Understanding the progress that HDTV has made related to consumer perceptions
Understanding the awareness of, interest in, and intent to purchase 3D TV sets
Helping companies better understand the implications for the multi-channel video and television industries.

Click here for a printable overview of this study.
(PDF® format - requires Adobe® PDF® Reader™).

Click here for a printable Table of Contents from this study.
(PDF® format - requires Adobe® PDF® Reader™).