Leichtman Research Group | On Demand TV 2007

This fifth annual nationwide survey on this subject from LRG tracks findings from last year and investigates new areas to better understand the progress that on-demand TV services are making, and the related implications for companies throughout the industry. Coverage areas include:

Examining the current environment for on-demand TV
Assessing key consumer metrics for awareness, interest and willingness to pay for on-demand services
Understanding the profile of consumers most interested in these services
Helping companies better understand on-Demand TV's impact on TV viewing and implications for the TV and entertainment markets

Click here for a printable overview of this study.
(PDF® format - requires Adobe® PDF® Reader™).

Click here for a printable table of contents from this study.
(PDF® format - requires Adobe® PDF® Reader™).