On Demand TV Study
This tenth annual nationwide survey on this subject from LRG tracks findings from last year and investigates new areas to better understand the progress that on-Demand TV services are making, and the related implications for companies throughout the industry. Coverage areas include:
  • Examining the current environment for on-Demand TV
  • Assessing key consumer metrics for awareness, interest and willingness to pay for on-Demand services
  • Understanding the profile of consumers most interested in these services
  • Helping companies better understand on-Demand TV's impact on TV viewing and implications for the TV and entertainment markets
  • Assessing the relationship between on-Demand TV and services like Netflix

Click here for a printable overview of this study.
(PDF® format - requires Adobe® PDF® Reader™).

Click here for a printable table of contents from this study.
(PDF® format - requires Adobe® PDF® Reader™).

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